What if your brand could travel the skies and reach millions…
Before becoming BCO Aviation, we operated under the name BCO Media, with a clear mission: to offer brands bold visibility on extraordinary platforms, particularly aircraft.
In 2013, we brought this vision to life through a high-profile collaboration between Ice Watch, the colorful Belgian watchmaker, and Thomas Cook Airlines. Together, we transformed a commercial aircraft (Airbus A320, registration OO-TCH) into a flying brand ambassador.
Objectives
- Deliver pan-European brand visibility for Ice Watch.
- Create a unique and memorable experience for travelers and observers alike.
- Position Thomas Cook as a forward-thinking airline open to innovative partnerships.
- Support Ice Watch’s commercial growth by reinforcing brand recognition in key European markets.
Our Role
As lead coordinator, BCO Media managed the entire project lifecycle:
- Design of the full aircraft livery, aligned with Ice Watch’s vibrant brand identity while respecting Thomas Cook’s visual language and brand image.
- Production of all certified materials, ensuring compliance with aviation safety and durability standards.
- On-site supervision during the livery installation in hangar, ensuring precision and timing.
- Development of complementary interior branding elements, including applications on tray tables, overhead bins, galley trolleys, and other high-visibility cabin surfaces, creating a fully immersive experience that reinforces the brand message throughout the flight.
Results
- Unmatched exposure: The aircraft operated across major European hubs, reaching millions of potential consumers.
- Strong emotional impact: A colorful aircraft sparked smiles, photos, and social sharing.
- Proven concept: This project validated the value of aircraft livery as a high-impact marketing tool.
In fact, studies show that large-format advertising, especially in unexpected environments like aviation, can reach recall rates up to 70%, far beyond traditional display or online formats.
This wasn’t just advertising. It was a moment people remembered.
Branding that soars
Today, as BCO Aviation, we remain committed to turning aircraft into flying billboards for visionary brands.
This project was just one example. Over the years, other clients such as Luxair, Cargolux, Brussels Airlines, GOL and others have trusted us to let their aircraft talk, whether to celebrate a major product release, promote a special event, or build long-term brand presence on the move.
Whether you’re a brand seeking iconic visibility or an airline exploring new revenue streams, BCO Aviation is your expert partner for aviation-based brand activations.
Now, let your plane talk !
Contact us at LetYourPlaneTalk@bco-aviation.com to explore future brand-airline collaborations.